Orlando startup wants to better your ER experience
For most of us going to the ER conjures up the image of sitting in the waiting room, but a young Orlando-based company is trying to disrupt that notion.
Quick’rCare is an online platform that allows consumers to find the nearest emergency rooms and urgent care centers, compare their wait times, and reserve their spot online before heading to the facility.
To make this possible, the one-year-old startup sells its software to various providers, including health systems, so that their emergency room and urgent care center data show up on Quick’rCare website when consumers plug in their zip code.
The service is free for consumers.
So far the company has brought on board 32 health-care groups in the New York area, but it’s yet to sign on clients in Central Florida.
Quick’rCare came to life in late 2015 after its founder, Alex Guastella, learned about a friend’s 8-hour wait ordeal in two emergency rooms.
“So we got all my friends in the industry together to find a solution,” said Guastella, a health-tech industry veteran who has helped build companies like ZocDoc and Medullan.
Quick’rCare, which currently has four employees, is expected to grow fast enough to be considered a mid-stage startup by the second quarter of 2017, Guastella said.
He and colleagues were invited to the Startup Health Festival, part of the larger annual J.P. Morgan Healthcare Conference in San Francisco this week, and made their pitch to several investors.
The idea of using apps and online services to hold a place in line is not new, but Guastella said Quick’rCare is different in that it’s focusing on engaging consumers, and “When you create a great experience for the patient, you create a sustainable business.”
The startup is planning to add features that help patients decide whether their small emergency calls for an ER visit or a trip to an urgent care center.
For now, Quick’rCare is focusing on attracting emergency rooms and urgent care centers, but it may add other convenient care options like retail clinics.
“We’ll let the market tell us where to go,” said Guastella.
He said the company is planning to stay in Orlando.